Meeting the Green Deal objectives by alignment of technology and behaviour

This study explores the prospects of aligning citizens’ behaviour with the objectives of the European Green Deal in the domains of food consumption and mobility. Creating a climate-neutral and resource-efficient European economy requires a deep transformation of energy, mobility and food systems, as well as a change in production and consumption practices. Such profound change will impact both individuals and society. At the same time, the transition to sustainability will not succeed if people do not support it by adapting their behaviour and consumption patterns. This would imply change towards ‘sustainable behaviour’. The study explores options for such sustainable behaviour, with a focus on mobility and food consumption. It identifies key challenges and possibilities in each domain and explores how technological solutions can help people adapt to sustainable behaviour in alignment with the objectives of the European Green Deal.

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